Blog

Social media is the reliably intriguing problem child of digital communications. At a strategic level, we tweak our content (article or video? Stories or Reels?) to surf the ever-changing features and algorithms, while day-to-day we can be quickly sidetracked by the febrile drama of Facebook comments and Twitterstorms. 

Yet newsletters are the real workhorses of digital communications. Week in, week out, they welcome newcomers, engage existing members, and catalyse people’s relationship with your organisation. Provided you get the tone and frequency levels of your newsletters right, your audience numbers will grow and grow. 

It's November. We're about to go into a second lockdown and everyone is feeling a sense of foreboding. For those organisations that aren't in shutdown sectors, there's still the annual race to get reports published, campaigns launched and products online before Christmas. For individuals who are freelancing or running their own small businesses (SMEs) - whether this was something they were doing before the pandemic or something they've been pushed towards because of it - there's the fear that work won't come in, bills won't get paid and Christmas might as well be cancelled.